earned attention, lasting authority

earned authority

DIGITAL PR

Digital PR for law firms is getting your attorneys' names and your firm's perspectives in front of the media, publications, and platforms where your clients and referral sources pay attention.

earned attention, lasting authority

ICVM Hawk | Digital Marketing for Law Firms & Professional Services

All law firms have a story to tell. The challenge is getting other people to talk about it.

Our digital PR helps turn your insights into third-party validation through media coverage, industry publications, awards, speaking opportunities, podcasts, and other high-authority platforms.

Your credibility is no longer built solely on your website. Search engines, AI platforms, prospects, referral sources, and lateral all look for signals that others recognize your experience and value. That’s earned through pr.

We help law firms identify the parts of their stories worth telling to the right audiences. We run digital PR programs built around your attorneys’ expertise. Byline placement in publications your clients read. Media outreach that positions your attorneys as the go-to source for legal commentary in your practice areas. Backlink development from authoritative legal and industry publications.

This earned visibility builds authority and supports long-term growth.

Anyone can claim they’re an expert. Digital PR helps prove it.

credibility beyond your channels

What's Delivered

credibility beyond your channels

digital pr strategy

Target publication list, pitch angles, and attorney spokesperson development aligned to practice areas.

media outreach

Ongoing outreach to journalists, editors, and legal publications for coverage and commentary opportunities.

byline authorship + placement

Attorney-attributed articles placed in trade publications, legal media, and industry outlets.

backlink development

Systematic link acquisition from authoritative legal and industry sources to strengthen domain authority.

reputation monitoring

Ongoing monitoring of firm mentions, coverage, and sentiment across web and media channels.

“ICVM Hawk has an intuitive understanding of our needs.”

Joel White/VP of Marketing, The Genuine Group

our work

e-commerce

Bern Helmets

Four-pillar DTC transformation. 54% improvement in profit margins, 190% growth in SEO revenue, 70% reduction in social ad spend.

thought leadership

Eurasia Group

New corporate identity and relational content platform for the global authority on political risk. Bold, vibrant, built for a worldwide audience.

law firm

Gish PLLC

Brand platform and website for a Big Law-pedigreed IP litigation boutique competing nationally. Credible, authoritative, built to scale.

brand strategy

Kean Miller LLP

Full brand repositioning and digital overhaul for one of the Gulf South’s leading regional firms. New positioning, new identity, new website.

brand strategy

Kirby McInerney LLP

Brand strategy and website redesign for a litigation firm that has secured billions in client recoveries. Sharp, sophisticated, built for national standing.

law firm

Pillsbury Hydrogen Map

The first publicly available interactive resource tracking low-carbon hydrogen projects worldwide. Data as a market authority tool.

FAQs

Timelines vary by scope. Most engagements begin producing measurable results within 60–90 days, with full programs typically running 6–12 months.

We start with a discovery session to understand your firm's goals, competitive landscape, and current marketing operations. From there we build a tailored plan before any execution begins.

We establish clear KPIs at the outset — tied to your specific business goals — and report on them regularly throughout the engagement.